Capturing the story of jubilee in a simple but powerful concept is always a tough challenge that tends to keep me up for many late nights. It’s been my experience that rather than trying to narrow down the concept, conveying the grand nature of all creation often results in a more compelling visual and conceptual form. In other words, go big or go home.

My team and I knew we wanted to pull in the words “everything” and “change” into the tagline, and we eventually settled on “it could change everything.” Next I spent a good amount of time sketching out some ideas and brainstorming some visual ideas for this. I kept coming back to the idea of showing change on a huge and grand level, just like what the jubilee conference would do for people who attended.

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I’ve always loved arrows in public icons, so I came up with an idea to transform the “c” in change to something iconic. Here’s what resulted after some experimenting in Illustrator:

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I then began to bring some life to the visual ideas I had. Here are a few that didn’t make the cut:

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Since none of these seemed to illustrate the idea of radical change as much as we all wanted, so I went back to the drawing board and came up with a simple upside down world map to illustrate someone’s world being turned upside down:

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After more discussion and testing on a number of audiences, it seemed clear that this was what we were looking for. I made some color changes to give the map a better punch, and then did the work of applying the concept to a number of other branding pieces. Here was the final result:

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Thanks for stopping by & see you at Jubilee.

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I was given the task of capturing the wide variety of the XD’s trips in a simple 8.5″x11″ catalog. The project objectives were that the audience (CCO staff and other college students) would see the variety of incredible trips that were offered to them and have a simple and clear way to participate and/or hire XD staff to lead one of the trips. I incorporated breathtaking photography, an outdoor graphic scheme and a color-coded system to accomplish this. The printer (Bondi Printing) was great to work with, and after a whole lot of press checks, they did a great job on the finished product.

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All that to say, here is a montage of some video shots I took while in the mountains of upstate New York.

Scenes of the Adirondacks on a Canon T2i from Phil Mollenkof on Vimeo.

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Well MK12 is back at it again- I’m not sure if this is just a promo/demo they put together, or if it was made for an actual client. Nonetheless, it is incredibly amazing and I’m insanely jealous I can’t create something like it. (Thanks Mark Weaver for showing me this)

TELEPHONEME | MK12 from MK12 on Vimeo.

I was really jacked to be using the T2i and a new Tamron 17-50mm f/2.8 on an extended trip. Overall I was really happy with the results, although I quickly realized that it can be really tricky seeing photo opportunities with a baby in tow. Shooting morning and evenings was especially difficult since this is the time babies need the most attention. I decided I was just going to shoot and have fun and not worry too much about the results. I filled over 24 gigs of memory cards with photos and videos and some of it’s decent. I still need to spend some time with all the video I shot, but here are some photos:

I’m now insanely jealous and have something to shoot for with my t2i…

You can see more work and buy it at her site.

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So far, I’ve been really happy with the photo quality, and totally blown away with the video. It shoots full 1080p HD video, and just looks fantastic. I have a shoot for work out at Ocean City, NJ in a couple of weeks and am really looking forward to putting this little guy to work.

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Here are a few of my test photos so far with it:

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